Compared

The best social media schedulers

Eight social media schedulers for creators, small businesses and teams, compared on what matters when you choose one: where they post, what they cost, whether there's a free plan, and where your data is kept.

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By the Superbridger team ·

The short answer

To post video to Instagram, Facebook, YouTube, TikTok, LinkedIn and X with every video checked first and your data in the EU, Superbridger starts at €19 a month for all six, with a separate space per brand and posting from AI apps. The rest of the list: Buffer, Metricool, Later, Publer, Social Champ, Hootsuite and Postiz.

8 tools at a glance

ToolBest forPlatformsFromFree plan or trialWhere data is kept
1.SuperbridgerOne video to six platforms, checked first6€19 a month7-day free trial, no cardEU: Frankfurt
2.BufferA simple queue and a free plan12$6 a month per channelFree plan: 3 channelsUSA
3.MetricoolAnalytics across many brands10€20 a month (5 brands)Free plan: 1 brand, 20 posts a monthEU servers
4.LaterVisual Instagram and TikTok planning8 (no X)$25 a monthA free plan with limited schedulingUSA
5.PublerMany networks at a low price per account13$5 a month per accountFree plan: 3 accounts, no XEU: Frankfurt
6.Social ChampLow prices per profile12$5 a month per profileFree plan: 3 accounts, no XNot stated
7.HootsuiteLarge teams that want one suite9$99 a month per user, billed yearly14-day trialRun from Canada
8.PostizThe most platforms, or hosting it yourself30$29 a month (5 channels)7-day trial; free to host yourselfUSA

As shown on each tool's own site on 18 October 2026: the lowest paid plan, billed monthly, before tax, in the tool's own currency. Superbridger's prices exclude VAT.

1. Superbridger

Made for posting one video to Instagram, Facebook, YouTube, TikTok, LinkedIn and X, each in its own format, with every video checked against each platform's rules first, a separate space per brand and posting from AI apps. One price for all 6 platforms, from €19 a month.

Price
From €19 a month for 1 brand, 6 social accounts and 60 posts, each to every platform at once; €39 for 3 brands and a team. Excl. VAT
Platforms
6: Instagram, Facebook, YouTube, TikTok, LinkedIn and X
Free plan or trial
7-day free trial, no card
Posting from AI apps
Yes: publishes now or later, takes video from your computer, the chat or a link, previews each platform first
Where data is kept
EU: Frankfurt, Germany
Who makes it
Peech Works, the Netherlands

Why post with Superbridger

One upload instead of six. Nothing that fails halfway. Your AI doing the posting. Every brand kept apart. And one price for all 6 platforms.

Your time back

Six uploads become one

One video a day to 6 platforms is 180 uploads a month by hand, in 6 apps with 6 sets of rules. With Superbridger it's 30. Each platform still gets its own format, and its own text where it's worth it.

See how it works

Peace of mind

It doesn't fail halfway

No more finding out at night that your video went live on four platforms and was refused by the fifth. Every video is checked against each platform's rules before anything goes out, a platform's hiccup is retried on its own, and you get an email only when something needs you.

See how it works

AI apps

Or just ask your AI

Tell Claude or ChatGPT to post this video everywhere tomorrow at 9. It takes the file from your computer, shows what each platform will get, and schedules it, all from the chat you already have open.

See how it works

Brands and clients

Never the wrong account

Every brand or client gets its own space, with its own accounts, hashtag sets and defaults. Switch in one click, and a client's video stays on that client's accounts.

See how it works

The rest of the list

  • 2.Buffer

    A simple queue and a free plan for 3 channels. Paid plans are $6 a month per channel, and on YouTube it posts Shorts only.

    Price
    $6 a month per channel
    Platforms
    12
    Free plan or trial
    Free plan: 3 channels, 10 scheduled posts each; 14-day trial of the paid plans
    Where data is kept
    USA, under the EU–US Data Privacy Framework

    Facts from its own website, read 19 October 2026

  • 3.Metricool

    Deep analytics and reports, with brands priced in bundles and data in the EU. X costs $10 a month per account extra.

    Price
    €20 a month
    Platforms
    10
    Free plan or trial
    Free plan: 1 brand, 20 posts a month, without LinkedIn or X
    Where data is kept
    EU servers

    Facts from its own website, read 19 October 2026

  • 4.Later

    Visual planning for Instagram and TikTok. It dropped X in 2025, and on YouTube it posts Shorts only.

    Price
    $25 a month
    Platforms
    8
    Free plan or trial
    A free plan with limited scheduling; 14-day trial
    Where data is kept
    USA

    Facts from its own website, read 25 October 2026

  • 5.Publer

    Priced per account from $5 a month, with data kept in Frankfurt. X is on paid plans only.

    Price
    $5 a month per account
    Platforms
    13
    Free plan or trial
    Free plan: 3 accounts (not X), 10 scheduled posts each; trial with a card
    Where data is kept
    EU: Frankfurt, Germany

    Facts from its own website, read 18 October 2026

  • 6.Social Champ

    Priced per profile from $5 a month, or $29 for 6 accounts. Where it keeps data isn't stated.

    Price
    $5 a month per profile
    Platforms
    12
    Free plan or trial
    Free plan: 3 accounts, 15 scheduled posts, no X; trial without a card
    Where data is kept
    Not stated

    Facts from its own website, read 18 October 2026

  • 7.Hootsuite

    A full suite with an inbox, listening and employee advocacy, priced per user from $99 a month, billed yearly.

    Price
    $99 a month per user, billed yearly
    Platforms
    9
    Free plan or trial
    14-day trial, no card; no free plan
    Where data is kept
    Run from Canada; no hosting region named

    Facts from its own website, read 19 October 2026

  • 8.Postiz

    Many platforms and open source; its hosted plans start at $29 for 5 channels, with data in the US.

    Price
    $29 a month
    Platforms
    30
    Free plan or trial
    7-day trial; no free hosted plan; free to run on your own server
    Where data is kept
    USA: the app runs on Railway; transfers under the EU's standard clauses

    Facts from its own website, read 18 October 2026

How we chose and checked

  • General social media schedulers that publish by themselves to the big platforms
  • Ranked for posting video and images to Instagram, Facebook, YouTube, TikTok, LinkedIn and X: platforms, price, free plan and data
  • Facts from each tool's own pricing, help and privacy pages, read on 18 October 2026
  • We make Superbridger and put it first; the others follow in the order we'd suggest them

FAQ

Questions

What's the best social media scheduler?

For posting video to Instagram, Facebook, YouTube, TikTok, LinkedIn and X, checked first, with data in the EU: Superbridger, from €19 a month for all six. The rest of the list: Buffer, Metricool, Later, Publer, Social Champ, Hootsuite and Postiz.

Is there a free social media scheduler?

Yes, with limits. Buffer's free plan covers 3 channels with 10 scheduled posts each, Metricool's 1 brand and 20 posts a month, Publer's and Social Champ's 3 accounts without X, and Later's limited scheduling. Superbridger has a 7-day free trial with every feature, no card needed.

Which social media schedulers keep data in the EU?

Superbridger (Frankfurt, Germany), Metricool (EU servers) and Publer (servers in Frankfurt). Buffer, Later and Postiz keep data in the US, and Hootsuite is run from Canada.

Which schedulers still post to X?

Superbridger, Buffer, Hootsuite, Postiz, Publer (paid plans), Social Champ (as an add-on) and Metricool (for $10 a month per account). Later dropped X in 2025.

Which schedulers work with Claude and ChatGPT?

Superbridger, Buffer, Metricool, Publer (Business), Social Champ, Hootsuite and Postiz all have an MCP server. Superbridger's takes video from your computer and shows what each platform will get before it publishes. We found none for Later.

We make Superbridger, which competes with every tool on this page. The facts about the other tools come from their own websites, on the date shown, and their prices are as shown there. If something has changed, tell us and we'll correct it. Tell us.

Product names and trademarks belong to their owners.

Post your next video everywhere

One upload to Instagram, Facebook, YouTube, TikTok, LinkedIn and X, checked before it goes out. 7 days free, no card, then from €19 a month. No lock-in.